Spotlight on a Thought Leader - How to Become an Effective Communicator: Schulz von Thun's Contribution to Business Communication

被引：0

作者：

Bunzli, Fabienne ^{[1
,2
]}

Eppler, Martin J. ^{[1
]}

机构：

[1] Univ St Gallen Switzerland, St Gallen, Switzerland

[2] Univ St Gallen, Inst Media & Commun Management MCM, Blumenbergplatz 9, CH-9000 St Gallen, Switzerland

来源：

INTERNATIONAL JOURNAL OF BUSINESS COMMUNICATION | 2024年 / 61卷 / 02期

关键词：

business communication; Friedemann Schulz von Thun; inner team; square of communication; value square;

D O I：

10.1177/23294884231224118

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article explores the ingredients of effective business communication, presenting the extensive work of German psychologist and communication expert Friedemann Schulz von Thun. Over the course of his 50-year career, Schulz von Thun has developed numerous frameworks and tools that enhance our understanding of how to talk to one another to settle disagreements, promote strong relationships and foster individual as well as organizational success. We offer a concise synthesis of his most influential concepts (i.e., the square of communication, the inner team, and the value square) and illustrate their application in communication research and practice.

引用

页码：484 / 491

页数：8