Critical discourse analysis: a dialectical approach to deconstructing professional identity in social work

This article explores the use of a pedagogic approach that utilises critical discourse theories to examine how people construct the social work identity while navigating the neoliberal landscape. The approach adopts an interventionist stance to engage individuals in a type of conversation that exposes dominant discourses within social work and what these represent, as well as their effects. It provides practitioners with ways in which to reconsider competing and contradictory aspects of the social work identity, and, more crucially, it facilitates a conversation where the more marginalised, competing and coexisting discourses can be interwoven alongside the contemporary challenges of practice. Based on reclaiming a professional identity as a way of resisting hegemonic discourses, this method aims to provide ways to recontextualise language practices surrounding social work's occupational mission and identity. Here, it is assumed that professional identities are never complete but instead viewed as shifting, changing and contradictory.