Model based on service quality, satisfaction and trust, the antecedents of federated athletes' happiness and loyalty

Purpose - The main aim of this work is to design a model in which service quality receives satisfaction and trust and they have influence on happiness and loyalty. Design/methodology/approach - A SEM-PLS model is designed to explain the happiness of athletes. This is tested through a survey of Spanish karate federates. The sample proposes 693 responses are collected.Findings - The results indicate that service quality has a strong positive influence on satisfaction and trust, and it has an indirect influence on happiness and loyalty of the Spanish karate federates. Research limitations/implications - This article contributes to the literature increasing the knowledge of the variables that have positive influence, as antecedents of happiness and loyalty in karate federations.Practical implications - The results of this study can help the decision-making of the governing boards of sports federations so they will be more aware of the strategies that promote the happiness and loyalty of the athlete.Originality/value - One of the original contributions of this work is that the model shows the loyalty, happiness, trust and satisfaction as a result of quality services.