A sustainable framework development and assessment for enhancing the environmental performance of cold supply chain

Purpose The current study aims to deliver a consolidated view of environmental sustainability in cold supply chain performance systems (CSCPS), incorporating theoretical and empirical analysis for improving environmental standards. For this purpose, this study firstly aims to explore and analyze the various crucial challenging factors for environmental sustainability in the cold supply chain (CSC). Secondly, it discovers the most effective sustainable strategies for improving the environmental sustainability of CSCPS. Design/methodology/approach The exploration of the crucial challenging factors and the proposed sustainable strategies have been done using a systematic literature review relevant to the sustainable performance of CSC. At the same time, semi-structured brainstorming sessions were conducted with the domain professionals having an industrial and academic background to finalize the strategies. Empirical analysis has been performed using an intuitionistic fuzzy (IF) based hybrid approach of SWARA and COPRAS methods. Findings The key findings of the study address that "higher energy consumption during refrigerated transportation and storage" is the most crucial challenge for environmental sustainability in CSC. In addition, "managerial refrain to profit decline due to sustainability implementation" is the second most crucial challenge that hinders the adoption of sustainable practices in CSCs. Meanwhile, the governmental attention to motivating organizations for green adoption and implementation of solar energy-driven refrigeration technologies are the two most important discoveries of the study that might help in improving CSC's environmental performance. Research limitations/implications From the implications side, the study enriches and extends the current literature content on CSC sustainability. In addition, it offers sound managerial implications by identifying the challenges that create threats among the management for sustainability adoption and suggesting the most suitable sustainable strategies, which may help the management to raise the environmental performance of their CSC. Besides having various important theoretical and managerial implications for the study, contemplation of only environmental sustainability traits as a broader perspective limits the scope of the study. Originality/value The study's main contribution is the exploration of the most crucial challenges imparting obstructions in sustainable development and sustainable strategies, which may get the interest of the CSC players, market leaders, and industrial and academic practitioners working in the domain of CSC sustainability. In addition, this study offers structured theoretical and empirical evidence for CSC's environmental sustainability, thus playing a bridging role between theoretical sustainability concepts and its practical implications in CSC industries.