Hybridising counterurbanisation: Lessons from Japan's kankeijinko

This paper examines the discourse and material manifestation of kankeijinko over bar , a phrase used in Japan to describe, primarily, highly mobile groups of urbanities who make regular visits to the countryside. Drawing on Japanese grey literature, secondary data analysis, national-level policy reports and exploratory fieldwork in the northwest of Japan, we argue that the concept of kankeijinko over bar offers a view of rural mobility quite different from more established views of counterurbanisation, at least in the way that it has been captured in the global north. As a concept, kankeijinko over bar invites us to move beyond simple and binary taxonomies of migration and settlement, and destabilizes the notion of rural vitality as being linked to rural populations that are spatially fixed and bounded. Further, the promotion of kankeijinko over bar in policy discourses in Japan has the potential to support new hybrid, fluid and place-based rural lifestyles that contribute to an interconnected global countryside. On the other hand, the discourse of kankeijinko over bar might privilege certain modes of rural mobility and being, circumscribing the potentialities of these mobile groups.