The influence of relative popularity on negative fake reviews: A case study on restaurant reviews

被引：7

作者：

Li, Yuanshuo ^{[1
]}

Zhang, Zili ^{[1
]}

Pedersen, Susanne ^{[2
]}

Liu, Xudong ^{[1
]}

Zhang, Ziqiong ^{[1
]}

机构：

[1] Harbin Inst Technol, Sch Management, 92 West Dazhi St, Harbin 150001, Peoples R China

[2] Aarhus Univ, MAPP Ctr, Dept Management, Fuglesangs Alle 4, DK-8210 Aarhus V, Denmark

来源：

JOURNAL OF BUSINESS RESEARCH | 2023年 / 162卷

基金：

中国国家自然科学基金;

关键词：

Negative fake reviews; Relative popularity; Competition; Restaurant reviews; WORD-OF-MOUTH; ONLINE CONSUMER REVIEWS; SIGNALING THEORY; PURCHASE INTENTION; MODERATING ROLE; INFORMATION; PRODUCT; IMPACT; BEHAVIOR; HELPFULNESS;

D O I：

10.1016/j.jbusres.2023.113895

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Fake reviews are rising as online reviews become more prevalent. However, little is known about the mechanism underlying firms' negative fake reviews. This study draws on signaling theory to analyze the effect of a firm's relative popularity (vs. its competitors) on receiving negative fake reviews. Based on Yelp data for restaurants in New York City, we show that a restaurant's relatively higher popularity over its competitors increases the number of negative fake reviews it receives. The positive impact of relative popularity on negative fake reviews is weakened by the restaurant's reputation and competitors' popularity. The effect is weaker for chain restaurants than for independent restaurants. This study examines the generation mechanism of negative fake reviews from a competition perspective and emphasizes relative popularity as a motivator behind such reviews. Implications for review system design and restaurant management are provided.

引用

页数：11

共 78 条

[1] A Tangled Web: Should Online Review Portals Display Fraudulent Reviews?
Ananthakrishnan, Uttara M.
Li, Beibei
Smith, Michael D.
[J]. INFORMATION SYSTEMS RESEARCH, 2020, 31 (03) : 950 - 971
[2] Calling out fake online reviews through robust epistemic belief
Banerjee, Snehasish
Chua, Alton Y. K.
[J]. INFORMATION & MANAGEMENT, 2021, 58 (03)
[3] The impact of market actions on firm reputation
Basdeo, Dax K.
Smith, Ken G.
Grimm, Curtis M.
Rindova, Violina P.
Derfus, Pamela J.
[J]. STRATEGIC MANAGEMENT JOURNAL, 2006, 27 (12) : 1205 - 1219
[4] Self-confidence and personal motivation
Bénabou, R
Tirole, J
[J]. QUARTERLY JOURNAL OF ECONOMICS, 2002, 117 (03) : 871 - 915
[5] The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa
Beneke, Justin
de Sousa, Simona
Mbuyu, Marcelle
Wickham, Bradley
[J]. INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH, 2016, 26 (02) : 171 - 201
[6] Word of mouth and interpersonal communication: A review and directions for future research
Berger, Jonah
[J]. JOURNAL OF CONSUMER PSYCHOLOGY, 2014, 24 (04) : 586 - 607
[7] A CONSUMER-SIDE EXPERIMENTAL EXAMINATION OF SIGNALING THEORY - DO CONSUMERS PERCEIVE WARRANTIES AS SIGNALS OF QUALITY
BOULDING, W
KIRMANI, A
[J]. JOURNAL OF CONSUMER RESEARCH, 1993, 20 (01) : 111 - 123
[8] Observational Learning: Evidence from a Randomized Natural Field Experiment
Cai, Hongbin
Chen, Yuyu
Fang, Hanming
[J]. AMERICAN ECONOMIC REVIEW, 2009, 99 (03) : 864 - 882
[9] Online review manipulation by asymmetrical firms: Is a firm's manipulation of online reviews always detrimental to its competitor?
Cao, Huanhuan
[J]. INFORMATION & MANAGEMENT, 2020, 57 (06)
[10] How reputation creates loyalty in the restaurant sector
Chang, Kuo-Chien
[J]. INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2013, 25 (04) : 536 - 557

← 1 2 3 4 5 6 7 8 →