Examining environmentally responsible behaviour, environmental beliefs and conservation commitment of tourists: a path towards responsible consumption and production in tourism

Responsible consumption and production are one of the interlinked global goals in Sustainable Development Goals (SDGs). The environmentally conscious tourists can help planners encourage the sustainable development of recreational areas by assessing their environmental practices. This study aims to examine the role of environmental beliefs and conservation commitment on the environmentally responsible behaviour of tourists in Malaysia. The study used a quantitative approach by distributing the questionnaire to 1000 tourists, and 731 usable questionnaires were utilized for further analysis. The researchers utilized Structural Equation Modelling using Smart PLS version 3.2. The measurement and structural models were assessed and reported in structural equation modelling. The study found that environmental beliefs and conservation commitment significantly influence the environmentally responsible behaviour of tourists in Malaysia. The study posed theoretical and practical implications for future researchers and practitioners.