Analysis of BIM functionalities diffusion in the construction industry: the case of the MENA region

Purpose This paper researches the diffusion patterns of various BIM functionalities across the Middle East and North Africa (MENA) construction industry. Design/methodology/approach The study grounds on the innovation diffusion theory proposition that both the internal and external factors drive the widespread adoption of innovative trends. The study empirically analyzes the diffusion patterns of BIM by employing and comparing three mathematical influence models: internal, external and mixed models. Findings The results of the questionnaires point out that the mixed model as having the highest explanatory power and shows that the internal influence factors outperform the external factors in affecting the diffusion of BIM functionalities in the MENA Architectural, Engineering, and Construction (AEC) industry. Research limitations/implications This paper can be of significant value for academic researchers as well as BIM business developers who are interested in emerging markets via providing an enhanced understanding of the adoption process of different BIM functionalities as well as a theoretical basis for explaining the diffusion patterns of information technology innovations in the AEC industry. Originality/value This study is among the first applications of the influence models to examine the adoption of BIM functionalities in the AEC industry and the very first across the MENA region.