Oradea's Cultural Event Management: The Impact of the 'Night of the Museums' on Tourist Perception and Destination Brand Identity

被引：5

作者：

Elhosiny, Said Mohamed ^{[1
]}

Hassan, Thowayeb H. ^{[1
,2
]}

Josan, Ioana ^{[3
]}

Salem, Amany E. ^{[1
,2
]}

Abdelmoaty, Mostafa A. ^{[4
]}

Herman, Grigore Vasile ^{[3
]}

Wendt, Jan Andrzej ^{[3
,5
]}

Janzakov, Bekzot ^{[6
]}

Mahmoud, Hassan Marzok Elsayed ^{[1
,7
]}

Abuelnasr, Magdy Sayed ^{[1
]}

机构：

[1] King Faisal Univ, Coll Arts, Social Studies Dept, Al Ahsaa 31982, Saudi Arabia

[2] Helwan Univ, Fac Tourism & Hotel Management, Tourism Studies Dept, Cairo 12612, Egypt

[3] Univ Oradea, Dept Geog Tourism & Terr Planning, Oradea 410087, Romania

[4] StatisMed Stat Anal Serv, Giza 12573, Egypt

[5] Univ Gdansk, Inst Socioecon Geog & Spatial Management, 4 Bazynskiego St, PL-80309 Gdansk, Poland

[6] Tashkent State Univ Econ, Fac Econ, Dept Food & Agr Econ, Samarkand Branch, Samarkand 140103, Uzbekistan

[7] Minia Univ, Coll Arts, Al Minya 61519, Egypt

来源：

SUSTAINABILITY | 2023年 / 15卷 / 21期

关键词：

event quality; destination identity; tourist satisfaction; intention to recommend; intention to revisit; SERVICE QUALITY; BEHAVIORAL INTENTIONS; CUSTOMER SATISFACTION; REVISIT INTENTIONS; IMAGE-FORMATION; EXPERIENCES; VISITORS; CONTEXT; ENVIRONMENT; DIMENSIONS;

D O I：

10.3390/su152115330

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

Understanding how event quality influences destination identity and tourist satisfaction is crucial for creating memorable experiences and fostering positive perceptions of a destination. The 'Night of the Museums' event in Oradea, Romania, offers a unique cultural experience, but little research has been conducted to understand its impact on destination perception and tourist satisfaction. This study examines the relationship between event quality, destination identity, tourist satisfaction, and behavioral intentions within the context of Oradea's Night of the Museums event. Four domains of event quality (visit quality, interaction quality, outcome quality, and physical environment quality) are assessed for their impact on destination identity and tourist satisfaction. Results indicated that visit quality, interaction quality, and outcome quality significantly predicted destination identity, whereas interaction quality and the quality of the physical environment significantly influenced tourist satisfaction. Furthermore, positive event experiences increased the likelihood of tourists recommending the destination to others, which in turn significantly predicted the intention to revisit. These findings have implications for event organizers, destination management organizations, and policymakers seeking to enhance event quality, promote positive destination identity, and cultivate tourist satisfaction, ultimately leading to increased recommendations and revisitation.

引用

页数：19