Consumer motivation for organic food consumption: Health consciousness or herd mentality

被引:20
|
作者
Wang, Jiangbo [1 ]
Xue, Yefei [2 ]
Liu, Tingting [3 ]
机构
[1] Shenzhen Polytech, Sch Econ, Shenzhen, Peoples R China
[2] Nanjing Univ, Business Sch, Nanjing, Peoples R China
[3] Shenzhen Ctr Dis Control & Prevent, Shenzhen, Peoples R China
关键词
consumer motivation; organic food consumption; propensity score matching; health consciousness; herd mentality; CHOICE EXPERIMENT; INFORMATION; ATTITUDES; SAFETY; MODEL;
D O I
10.3389/fpubh.2022.1042535
中图分类号
R1 [预防医学、卫生学];
学科分类号
1004 ; 120402 ;
摘要
Whether health awareness is self-awareness or conformity awareness is a question worth discussing. Especially under the current trend of organic food consumption, whether it is driven by health consciousness or herd mentality is worth exploring. This is not only about the government's formulation of health policies for the industry (for example, paying more attention to health standards), but also about the sustainable development of organic food consumption (for example, suppliers highlighting their own health advantages). However, there is still little research in this area. Based on data from 1,658 respondents in four first-tier cities in China, this paper explores whether consumers are consuming organic food under health consciousness or herd mentality. This paper uses a logit model to explore the key causes of health consciousness or herd mentality, and uses a propensity score matching (PSM) method to measure the impact of health consciousness and herd mentality on organic food consumption, comparing the effects across age and education groups. The results show that: (1) Individual characteristics, family characteristics, health status, volition, social trust and market education significantly influenced consumers' health consciousness or herd mentality; (2) The main motivation for organic food consumption is health consciousness, but herd mentality plays a role of amplifying this effect.
引用
收藏
页数:11
相关论文
共 50 条
  • [21] Consumer Attitudes toward Food Consumption and Purchase in Turkey
    Ucar, Asli
    Ozdogan, Yahya
    Ozcelik, Ayse Ozfer
    ECOLOGY OF FOOD AND NUTRITION, 2012, 51 (06) : 492 - 504
  • [22] Determinants of organic food purchase intention: the moderating role of health consciousness
    Devi, Kritika
    Singh, Gurmeet
    Roy, Sanjit K.
    Cug, Juraj
    BRITISH FOOD JOURNAL, 2023, 125 (11): : 4092 - 4122
  • [23] Consumer buying behaviour and purchase intention of organic food: a conceptual framework
    Dangi, Neeraj
    Gupta, Sandeep Kumar
    Narula, Sapna A.
    MANAGEMENT OF ENVIRONMENTAL QUALITY, 2020, 31 (06) : 1515 - 1530
  • [24] A systematic review of drivers influencing consumer willingness to pay for organic food
    Katt, Felix
    Meixner, Oliver
    TRENDS IN FOOD SCIENCE & TECHNOLOGY, 2020, 100 (100) : 374 - 388
  • [25] Eat organic - Feel good? The relationship between organic food consumption, health concern and subjective wellbeing
    Apaolaza, Vanessa
    Hartmann, Patrick
    D'Souza, Clare
    Lopez, Cristina M.
    FOOD QUALITY AND PREFERENCE, 2018, 63 : 51 - 62
  • [26] Segmenting the Australian organic food consumer market
    Sultan, Parves
    Wong, Ho Yin
    Sigala, Marianna
    ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2018, 30 (01) : 163 - 181
  • [27] Local and/or organic: a study on consumer preferences for organic food and food from different origins
    Hempel, Corinna
    Hamm, Ulrich
    INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 2016, 40 (06) : 732 - 741
  • [28] Consumer Perspectives on Processing Technologies for Organic Food
    Hueppe, Ronja
    Zander, Katrin
    FOODS, 2021, 10 (06)
  • [29] It is Domestic, it Must Be Healthy: How Health Consciousness and Consumer Ethnocentrism Shape Healthiness Perception and Purchase Intentions of Domestic Food
    Uzdavinyte, Elze
    Aubel, Martin
    Gineikiene, Justina
    ORGANIZATIONS AND MARKETS IN EMERGING ECONOMIES, 2019, 10 (02) : 196 - 211
  • [30] Health halo effects in sequential food consumption: The moderating roles of health-consciousness and attribute framing
    Her, EunSol
    Seo, Soobin
    INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2017, 62 : 1 - 10