Consumer motivation for organic food consumption: Health consciousness or herd mentality

被引:20
|
作者
Wang, Jiangbo [1 ]
Xue, Yefei [2 ]
Liu, Tingting [3 ]
机构
[1] Shenzhen Polytech, Sch Econ, Shenzhen, Peoples R China
[2] Nanjing Univ, Business Sch, Nanjing, Peoples R China
[3] Shenzhen Ctr Dis Control & Prevent, Shenzhen, Peoples R China
关键词
consumer motivation; organic food consumption; propensity score matching; health consciousness; herd mentality; CHOICE EXPERIMENT; INFORMATION; ATTITUDES; SAFETY; MODEL;
D O I
10.3389/fpubh.2022.1042535
中图分类号
R1 [预防医学、卫生学];
学科分类号
1004 ; 120402 ;
摘要
Whether health awareness is self-awareness or conformity awareness is a question worth discussing. Especially under the current trend of organic food consumption, whether it is driven by health consciousness or herd mentality is worth exploring. This is not only about the government's formulation of health policies for the industry (for example, paying more attention to health standards), but also about the sustainable development of organic food consumption (for example, suppliers highlighting their own health advantages). However, there is still little research in this area. Based on data from 1,658 respondents in four first-tier cities in China, this paper explores whether consumers are consuming organic food under health consciousness or herd mentality. This paper uses a logit model to explore the key causes of health consciousness or herd mentality, and uses a propensity score matching (PSM) method to measure the impact of health consciousness and herd mentality on organic food consumption, comparing the effects across age and education groups. The results show that: (1) Individual characteristics, family characteristics, health status, volition, social trust and market education significantly influenced consumers' health consciousness or herd mentality; (2) The main motivation for organic food consumption is health consciousness, but herd mentality plays a role of amplifying this effect.
引用
收藏
页数:11
相关论文
共 50 条
  • [1] Health Consciousness, Food Safety Concern, and Consumer Purchase Intentions Toward Organic Food: The Role of Consumer Involvement and Ecological Motives
    Iqbal, Jawad
    Yu, Donglei
    Zubair, Maria
    Rasheed, Muhammad Imran
    Khizar, Hafiz Muhammad Usman
    Imran, Muhammad
    SAGE OPEN, 2021, 11 (02):
  • [2] Consumer Motivation to Buy Organic Food Depends on Lifestyle
    Soroka, Andrzej
    Wojciechowska-Solis, Julia
    FOODS, 2019, 8 (11)
  • [3] Organic Food Consumption: The Relevance of the Health Attribute
    Rizzo, Giuseppina
    Borrello, Massimiliano
    Guccione, Giovanni Dara
    Schifani, Giorgio
    Cembalo, Luigi
    SUSTAINABILITY, 2020, 12 (02)
  • [4] Health and environmental consciousness, costs of behaviour and the purchase of organic food
    Kriwy, Peter
    Mecking, Rebecca-Ariane
    INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 2012, 36 (01) : 30 - 37
  • [5] Role of consumer health consciousness, food safety & attitude on organic food purchase in emerging market: A serial mediation model
    Nagaraj, Samala
    JOURNAL OF RETAILING AND CONSUMER SERVICES, 2021, 59
  • [6] Conceptualizing organic food consumption: a consumer motive perspective
    Shenoy, K. Raksha
    Ranjith, V. K.
    Nayak, Smitha
    Anirvinna, C.
    COGENT SOCIAL SCIENCES, 2024, 10 (01):
  • [7] Boosting ecological food consumption behavior among millennials: role of health consciousness, perceived consumer effectiveness and ethical self-identity
    Amin, Sanjida
    Tarun, Md Touhiduzzaman
    MANAGEMENT OF ENVIRONMENTAL QUALITY, 2022, 33 (06) : 1344 - 1361
  • [8] Decisional factors driving organic food consumption Generation of consumer purchase intentions
    Teng, Chih-Ching
    Wang, Yu-Mei
    BRITISH FOOD JOURNAL, 2015, 117 (03): : 1066 - 1081
  • [9] Food Consumption Behavior of Pakistani Students Living in China: The Role of Food Safety and Health Consciousness in the Wake of Coronavirus Disease 2019 Pandemic
    Khayyam, Muhammad
    Shuai Chuanmin
    Qasim, Haroon
    Ihtisham, Muhammad
    Anjum, Raheel
    Li Jiaxin
    Tikhomirova, Anna
    Khan, Nawab
    FRONTIERS IN PSYCHOLOGY, 2021, 12
  • [10] When organic food choices shape subsequent food choices: The interplay of gender and health consciousness
    Shin, Joongwon
    Mattila, Anna S.
    INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2019, 76 : 94 - 101