Examining Psychological Moderators on Factors Affecting Consumers' Impulse Buying in Organised Retail Stores

被引：1

作者：

Singh, Deependra ^{[1
,4
]}

Bajpai, Naval ^{[1
]}

Khandelwal, Utkal ^{[2
,3
]}

机构：

[1] ABV Indian Inst Informat Technol & Management, Dept Management, Gwalior, Madhya Pradesh, India

[2] GLA Univ, Inst Business Management, Mkt, Mathura, Uttar Pradesh, India

[3] GLA Univ, Inst Business Management, Dept & Area Chair Mkt, Mathura, Uttar Pradesh, India

[4] ABV Indian Inst Informat Technol & Management, Dept Management, Gwalior 474015, Madhya Pradesh, India

来源：

JOURNAL OF CREATIVE COMMUNICATIONS | 2024年

关键词：

Impulse buying; impulse purchasing; store attributes; psychological moderators; organised retail stores; India; TIME PRESSURE; BEHAVIOR; ANTECEDENTS; SHOPPERS; PRICE;

D O I：

10.1177/09732586231223382

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This research study focuses on examining the role of in-store elements for impelling consumers' impulse buying in organised retail stores with the presence of consumers' psychological moderators. The conceptual framework is developed by exploring the theoretical foundations for impulse buying behaviour. For testing the proposed hypotheses, confirmatory factor analysis-structural equation modelling is utilised. This study explains that each predicting factor positively influences consumers' impulse buying in organised retail stores. This study is a valuable step to analyse consumers' impulse buying behaviour in organised retail stores through in-store dimensions and consumers' psychological moderators.

引用

页数：19