Exploring the Relationship Between Tourists' Emotional Experience, Destination Personality Perception, Satisfaction and Behavioral Intentions

被引:2
作者
Kovacic, Sanja [1 ,2 ]
Sagovnovic, Ivana [1 ]
机构
[1] Univ Novi Sad, Fac Sci, Dept Geog Tourism & Hotel Management, Novi Sad, Serbia
[2] South Ural State Univ, Inst Sports Tourism & Serv, Chelyabinsk, Russia
关键词
destination personality; emotional experience; tourist satisfaction; tourist behavioral intentions; BRAND PERSONALITY; VISITORS EXPERIENCE; LOCAL PEOPLE; IMAGE; VALIDATION; PLEASURE; VARIABLES; PATTERNS; LOYALTY; SCALE;
D O I
10.2298/PSI210626025K
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
The relationship between tourists' emotional experience and perception of destination brand personality, has not been empirically explored before. Moreover, there is a literature gap in understanding how emotional experience, destination personality, destination satisfaction, and behavioral intentions, interact together in one model. Based on this, the principal aim of this study is to analyze how tourists' emotional experience affects the perception of destination personality traits, as well as how these two constructs relate to tourists' satisfaction and behavioral intentions. In order to explore this, the survey was conducted on a sample of 203 domestic and international tourists, who have visited the city of Novi Sad, while Structural Equation Modeling (SEM) was applied to test the hypothesized model. The results confirmed the positive role of emotional experience in shaping destination personality and destination satisfaction. Destination satisfaction and certain personality traits positively predicted behavioral intentions. Theoretical and managerial implications are discussed in the paper.
引用
收藏
页码:371 / 398
页数:28
相关论文
共 94 条
  • [1] Dimensions of brand personality
    Aaker, JL
    [J]. JOURNAL OF MARKETING RESEARCH, 1997, 34 (03) : 347 - 356
  • [2] Aho S. K., 2001, Tourism Review, V56, P33, DOI 10.1108/eb058368
  • [3] Beyond the extended self: Loved objects and consumers' identity narratives
    Ahuvia, AC
    [J]. JOURNAL OF CONSUMER RESEARCH, 2005, 32 (01) : 171 - 184
  • [4] Apostolopoulou A, 2015, CURR ISSUES TOUR, V18, P1132, DOI 10.1080/13683500.2013.878319
  • [5] Quality, satisfaction and behavioral intentions
    Baker, DA
    Crompton, JL
    [J]. ANNALS OF TOURISM RESEARCH, 2000, 27 (03) : 785 - 804
  • [6] Critical success factors in destination marketing
    Baker, Michael
    Cameron, Emma
    [J]. TOURISM AND HOSPITALITY RESEARCH, 2008, 8 (02) : 79 - 97
  • [7] Barsky J., 2002, Cornell Hotel and Restaurant Administration Quarterly, V43, P39, DOI 10.1016/S0010-8804(02)80007-6
  • [8] Brand Love
    Batra, Rajeev
    Ahuvia, Aaron
    Bagozzi, Richard P.
    [J]. JOURNAL OF MARKETING, 2012, 76 (02) : 1 - 16
  • [9] BIEL AL, 1993, ADVERT CONS, P67
  • [10] The theme park experience:: An analysis of pleasure, arousal and satisfaction
    Bigné, JE
    Andreu, L
    Gnoth, J
    [J]. TOURISM MANAGEMENT, 2005, 26 (06) : 833 - 844