A PATH TOWARDS A GREENER FUTURE: FOSTERING GREEN SUPPLY CHAIN, GREEN MARKETING, AND ENVIRONMENTAL SUSTAINABILITY

被引：2

作者：

Khan, Muhammad R. ^{[1
]}

Khan, Naveed R. ^{[2
]}

Tufail, Muhammad M. B. ^{[1
,3
]}

Ali, Liaqat ^{[1
,3
]}

机构：

[1] Bahria Univ, Bahria Business Sch, Dept Management Studies, Karachi, Pakistan

[2] UCSI Univ, Fac Business & Management, Kuala Lumpur, Malaysia

[3] 13 Natl Stadium Rd, Karachi, Sindh, Pakistan

来源：

LOGFORUM | 2023年 / 19卷 / 01期

关键词：

Institutional pressures; green supply chain; green marketing; customer green purchase intention; environmental sustainability; INSTITUTIONAL PRESSURES; MANAGEMENT-PRACTICES; PLANNED BEHAVIOR; PERFORMANCE;

D O I：

10.17270/J.LOG.2023.815

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

. Background: This study contributes to the green supply chain while examining the role of institutional pressure and green marketing to achieve environmental sustainability.Methods: Data from 256 manufacturing firms in Pakistan was analyzed through a quantitative dyadic data analysis using Structural Equation Modeling by incorporating quota sampling.Results: The finding revealed that institutional pressures are significantly associated with the green supply chain. The results indicated that green marketing acts as a significant moderator between the green supply chain and customer green purchase intention. Finally, green supply chain practices are significantly associated with environmental sustainability.Conclusions: This is a novel study that contributed to a green supply chain that integrates all dimensions of the green supply chain in one hybrid model. This study has contributed solid theoretical insights by integrating the theory of planned behavior and institutional theory.

引用

页码：1 / 14

页数：14

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