Proposal for a generational integration model in Digital Transformation processes: a strategic challenge for a socially inclusive digital economy

This paper analyzes the importance of creating a generational integration framework in companies that are addressing, or will address, a digital business transformation processes. Digital transformation has revolutionized business models and has permeated all their strategies related to employees, customers and stakeholders. Its impact on business is of such magnitude that, more than ever, it is essential to put people at the center of technological activity and create the necessary environments so that no one can be excluded from the digital implementation process, especially those people who, because of their age, may be victims of a digital divide that expels them from the productive system. It is essential to create a digital training framework that integrates the different generations around the processes of technological implementation and favours the social and labour inclusion of the most vulnerable generations in the face of the digital transformation, promoting digital skills and competences that allow them to participate in technological change without being segregated from the labour market due to digital incompetence.