Conducting mixed methods research

被引:10
作者
Taheri, Babak [1 ]
Okumus, Fevzi [2 ]
机构
[1] Texas A&M Univ, Dept Hospitality Hotel Management & Tourism, College Stn, TX 77843 USA
[2] Univ Cent Florida, Rosen Coll Hospitality Management, Hospitality Serv Dept, Orlando, FL USA
关键词
Mixed methods; Hospitality and tourism; Qualitative research; Quantitative research; SCALE DEVELOPMENT; TOURISM; INDICATORS; VALIDATION; CUSTOMERS;
D O I
10.1108/IJCHM-08-2023-1309
中图分类号
F [经济];
学科分类号
02 ;
摘要
PurposeConducting mixed methods (MM) research is one of many ways to study a research topic in the hospitality and tourism domain. This paper aims to offer a synopsis and guidelines on the application of MM research design within hospitality and tourism.Design/methodology/approachThis paper summarizes the pivotal information on how to write high-quality MM research papers. In doing so, the paper draws on common practices and advice from previous books and articles as well as advice from the editor-in-chief and one of the associate editors of the International Journal of Contemporary Hospitality Management.FindingsThis study provides explanations, guidelines and examples of MM research design.Research limitations/implicationsIt offers specific recommendations and examples of MM research design in the hospitality and tourism field. This study concludes with a discussion of common mistakes, useful tips and a framework for the self-assessment of MM research.Originality/valueThis is one of the few studies providing specific guidance and recommendations on designing MM research papers in hospitality and tourism studies.
引用
收藏
页码:995 / 1004
页数:10
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