Using multimedia elements to present poetry can help make it more accessible and understandable to a broader audience. In the context of China, where poetry is important in culture and art, interpreting the poems of Chinese poets in contemporary music can help popularize their work among young audiences. The study aimed to explore the possibilities of using various multimedia tools to promote poetry in online educational blogs and to study the effectiveness of various multimedia tools in attracting audience attention to poetry. The survey results reveal the popularity of contemporary songs in China among the youth, who draw inspiration from poetry. "Green Light" ((sic)) received the highest percentage of votes, at 38%. This song centres on the theme of love and expresses the desire to be reunited with a loved one. "Raindrops on Banana Leaves" ((sic)) garnered 26% of the votes and conveys the beauty of nature after rain, emphasizing the appreciation of the world's beauty. "Nebula" ((sic)) was mentioned by 9% of the students, and this song includes lines from the poem "Love in the Sky" by Jiang Zhiqun. It explores themes of love and self-reflection, reflecting the desire to be with a loved one. "Crazy Heartbeats" ((sic)) received 18% of the votes, and the song uses phrases from the poem "Strong Feelings" by Junjian Lu. It portrays intense emotions, highlighting love and passion. "I Am by Your Side" ((sic)), a song containing lines from the eponymous poem by Zhongsan Lu, was chosen by 9% of the students. It revolves around the theme of love and the longing to be with someone special. These findings illustrate how contemporary music in China often intertwines with classical poetry, bridging the gap between traditional literary heritage and modern forms of cultural self-expression. The results of the statistical analysis indicate a statistically significant difference between the control and experimental groups regarding the impact of multimedia technologies on learning outcomes.. The experiment has shown that these technologies contribute to better comprehension of the material and the attainment of higher scores compared to students who employed traditional teaching methods. Based on the study, conclusions can be drawn about the prospects of other processes related to this topic, namely the importance of using multimedia technologies to present poetry in online educational blogs, especially for interpreting poems by Chinese poets in modern Chinese music, such technologies will help to attract a wider audience and develop a person's creativity, linguistic culture, and sensual and aesthetic spheres. For further research, it will be essential to study the impact of multimedia technologies on the understanding and appreciation of Chinese poetry by students of different age groups and cultural backgrounds and to conduct a comparative analysis of various methods of interpreting Chinese poetry in multimedia format. The present findings can also be used to develop recommendations and practices for using multimedia technologies in education and cultural activities related to Chinese poetry and methods for applying multimedia technologies as the presentation of poetry in online blogs.
