The concept awareness, proposed years ago to study contexts of interaction and processes of identity between nursing care personnel and dying patients, may form a methodological and theoretical basis to study ageism. Moreover, awareness is proposed here to be revisited as a core category referring to basic social processes and discursive axes underling various phenomena such as racism, sexism, or ageism. My aim in this article is a retrospective research storytelling circa the case of aging immigrants as people who have experienced multiple minority discrimination. A discourse and grounded theory analysis were used to reanalyze a selection of qualitative material gathered over the course of two sets of research projects on xenophobia (2006-2012) and multiple discrimination (2013-2019). Becoming aware of ageism in the case of aging immigrants and the researcher himself serves as an exercise of methodological, self-reflexive, qualitative, and embodied enquiry for a better understanding of sociological ageism.