Exploring users' continuance intention towards a peer-to-peer accommodation sharing platform

被引：3

作者：

Ofori, Kwame Simpe ^{[1
,2
,3
]}

Chai, Junwu ^{[1
,2
]}

Adeola, Ogechi ^{[4
]}

Abubakari, Aidatu ^{[5
,6
]}

Ampong, George Oppong Appiagyei ^{[7
]}

Braimah, Stephen Mahama ^{[5
]}

Boateng, Richard ^{[8
]}

机构：

[1] Univ Elect Sci & Technol China, Sch Management & Econ, Chengdu, Peoples R China

[2] Univ Elect Sci & Technol China, Ctr West African Studies, Chengdu, Peoples R China

[3] Int Univ Grand Bassam, Sch Business & Social Sci, Grand Bassam, Cote Ivoire

[4] Pan Atlantic Univ, Lagos Business Sch, Dept Operat Mkt & Informat Syst, Lagos, Nigeria

[5] Univ Ghana, Dept Mkt & Entrepreneurship, Business Sch, Legon, Ghana

[6] Lakeside Univ Coll Ghana LUCG, Dept Mkt, Accra, Ghana

[7] Ghana Commun Technol Univ, Dept Management, Accra, Ghana

[8] Univ Ghana, Business Sch, Dept Operat & Management Informat Syst, Legon, Ghana

来源：

JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY | 2023年 / 14卷 / 03期

基金：

中国国家自然科学基金;

关键词：

Sharing economy; Peer-to-peer accommodation sharing; Continuance intention; Hedonic value; Economic value; Symbolic value; Satisfaction; PERCEIVED VALUE; COLLABORATIVE CONSUMPTION; SATISFACTION; LOYALTY; UTILITARIAN; ECONOMY; TRUST; MODEL; MILLENNIALS; MOTIVATIONS;

D O I：

10.1108/JHTT-04-2020-0074

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

PurposeFocused on peer-to-peer accommodation sharing, this paper aims to investigate the effect of perceived value on the two dimensions of satisfaction (transaction- and experience-based) and continuance intention involved in using a platform featuring triadic relationships. Design/methodology/approachSurvey data were collected from 392 Airbnb users and analysed using the partial least squares approach to structural equation modelling. FindingsAll dimensions of perceived value had a significant effect on transaction-based satisfaction. Symbolic value did not have a significant effect on satisfaction. Transaction- and experience-based satisfaction had a significant effect on continuance intention. Research limitations/implicationsThe findings highlight the differential effects of dimensions of perceived value for understanding customer satisfaction and continuance intention in the peer-to-peer accommodation context. The study focused on only one sector of the sharing economy, namely, the peer-to-peer accommodation sector. Originality/valueThe study offers fresh insights on the nexus between value perceptions and continuance intention in the context of peer-to-peer accommodation.

引用

页码：330 / 346

页数：17