Antecedents and consequences of travelers' trust towards personalized travel recommendations offered by ChatGPT

被引：43
作者：
Ali, Faizan [1 ]
Yasar, Buket [2 ]
Ali, Laiba [3 ]
Dogan, Seden [1 ,4 ]
机构：
[1] Univ S Florida, Muma Coll Business, Sch Hospitality & Tourism Management, 8350 N Tamiami Trail, Sarasota, FL 34243 USA
[2] Kocaeli Univ, Fac Tourism, Umuttepe Campus, TR-41380 Izmit, Kocaeli, Turkiye
[3] NUST, NUST Business Sch, H-12 Campus,Off Srinagar Highway, Islamabad 44000, Pakistan
[4] Ondokuz Mayis Univ, Fac Tourism, Samsun, Turkiye
来源：
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT | 2023年 / 114卷
关键词：
ChatGPT; Personalized travel recommendations; Relevance; Credibility; Usefulness; Intelligence; Trust; TECHNOLOGY; CREDIBILITY;
D O I：
10.1016/j.ijhm.2023.103588
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study examines the influence of relevance, credibility, usefulness, and intelligence of the personalized travel recommendation offered by ChatGPT on travelers' trust and behavioral intentions. First, a lay theory study was conducted to test travelers' intuitive beliefs by collecting data from 102 panelists recruited on Prolific. The second study was based on the data collected from 344 respondents via Amazon MTurk. Findings indicated that ChatGPT personalized travel recommendation's relevance, credibility, usefulness, and intelligence significantly positively influence perceived trust. Moreover, perceived trust has a significantly positive influence on behav-ioral intentions. It is the first study that has focused on travelers' interaction with ChatGPT by integrating the affordance-actualization theory and the model of ad credibility. Practical implications and relevant future research suggestions are also provided.
引用
收藏
页数：9
相关论文
共 66 条
  • [1] Adamopoulou E., 2020, Artificial Intelligence Applications and Innovations, V6, P373, DOI [10.1007/978-3-030-49186-4_31, DOI 10.1007/978-3-030-49186-4_31, 10.1007/978-3-030-49186-431, DOI 10.1007/978-3-030-49186-431]
  • [2] The Impact of ChatGPT on the Nursing Profession: Revolutionizing Patient Care and Education
    Ahmed, Sirwan Khalid
    [J]. ANNALS OF BIOMEDICAL ENGINEERING, 2023, 51 (11) : 2351 - 2352
  • [3] Ali F., 2023, J GLOBAL HOSPITALITY, V2, P1, DOI [https://doi.org/10.5038/2771-5957.2.1.1016, DOI 10.5038/2771-5957.2.1.1016]
  • [4] Alkhodairi A., 2021, Int. J. Inf. Manag, V56, DOI [10.1016/j.ijinfomgt.2020.102231, DOI 10.1016/J.IJINFOMGT.2020.102231]
  • [5] Barr K, 2023, Expedia Wants You to Trust ChatGPT With Your Travel Plans
  • [6] Why People Use Chatbots
    Brandtzaeg, Petter Bae
    Folstad, Asbjorn
    [J]. INTERNET SCIENCE, 2017, 10673 : 377 - 392
  • [7] Buhalis D., 2020, Information and Communication Technologies in Tourism 2020, P231, DOI [DOI 10.1007/978-3-030-36737-419, 10.1007/978-3-030-36737-4_19, DOI 10.1007/978-3-030-36737-4_19]
  • [8] ChatGPT for tourism: applications, benefits and risks
    Carvalho, Ines
    Ivanov, Stanislav
    [J]. TOURISM REVIEW, 2024, 79 (02) : 290 - 303
  • [9] Human vs. AI: Understanding the impact of anthropomorphism on consumer response to chatbots from the perspective of trust and relationship norms
    Cheng, Xusen
    Zhang, Xiaoping
    Cohen, Jason
    Mou, Jian
    [J]. INFORMATION PROCESSING & MANAGEMENT, 2022, 59 (03)
  • [10] Cheung M.H., 2020, J. Bus. Res., V112, P114, DOI [10.1016/j.jbusres.2019.11.052, DOI 10.1016/J.JBUSRES.2019.11.052]
1234567