SUSTAINABLE DEVELOPMENT GOALS (SDG): A CASE STUDY OF RAiZEN S/A AND ENGIE BRASIL ENERGIA

Objective: to identify and analyze the organizational strategies adopted by the companies surveyed to meet the goals of the UN 2030 Agenda. Method / approach: the research is characterized as qualitative-descriptive. The methods used in the research were documentary research, where the sustainability reports of the companies surveyed between the years 2020 and 2021 were analyzed. years old. Main results: it is observed that the time companies have been operating, the segment, and management policies directly influence the organizations' sustainable engagement. Issues related to competitiveness and brand consolidation are also factors for companies to become increasingly sustainable. The indicators for facing social problems and the change in consumer behavior are also considered a major challenge for companies to adjust to sustainability standards. In the documentary analysis of the companies Raizen and Engie do Brasil, it is identified that the organizational practices adopted contributed significantly for the companies to meet the performance indicators required by Agenda 2030 and as a consequence become organizations that seek to meet sustainability standards. Methodological / social / managerial contributions: The practices, as well as the historical framework focused on the theme. They contribute so that other organizations understand the importance of implementing sustainability in their production chains and social actions. The impacts generated by practices such as these have a direct connection, not only economically for the organizations that promote them, but also for the social and environmental environment. It is noticeable that the regions affected by the practices promoted by these companies have a significant advance in social, environmental, and economic issues. Originality/relevance: the case study served as a research tool for the empirical narratives presented. Its relevance in thematic engagement and understanding in the light of the SDGs have great notoriety in the social, economic and environmental sphere. Sustainable companies attract for themselves, lower costs in production chains, brand consolidation (green marketing), facilities for entry into new markets, better fiscal and tax conditions, and satisfaction of employees and customers.