How Changes in Team Performance Impact Team Identity

被引：0

作者：

Mansfield, Aaron C. ^{[1
]}

Delia, Elizabeth B. ^{[2
]}

Reifurth, Katherine R. N. ^{[3
]}

Katz, Matthew ^{[4
,5
]}

机构：

[1] Merrimack Coll, Girard Sch Business, N Andover, MA 01845 USA

[2] Univ Massachusetts, Isenberg Sch Management, Amherst, MA 01003 USA

[3] Arizona State Univ, Dept Mkt, Tempe, AZ 85287 USA

[4] Univ Massachusetts, Dept Sport Management, Amherst, MA 01003 USA

[5] Univ Massachusetts, Deans Res Fac, Isenberg Sch Management, Amherst, MA USA

来源：

SPORT MARKETING QUARTERLY | 2023年 / 32卷 / 04期

关键词：

team identification; sport consumer behavior; sport marketing; OPTIMAL DISTINCTIVENESS THEORY; SOCIAL IDENTITY; REFLECTED GLORY; IDENTIFICATION; VALIDITY; LOYALTY; BASKING; BRANDS; SPORT; FANS;

D O I：

10.32731/SMQ.324.122023.05

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Despite a wealth of team identification research, little scholarship has focused on how considerable changes to a team's performance may impact the meaning of the team identity (as such a meaning is understood/ exposited by in-group members). To this end, we examined fans of a historically poor-performing team that had reversed course, becoming a winner. We conducted semi-structured interviews with supporters of Major League Baseball's (MLB's) Chicago Cubs to explore how the team's 2016 World Series (i.e., championship) win had impacted supporters' identification with the team. We noted two primary themes defining how the team identity had changed: (1) different expectations for performance following the championship; and (2) the team's new success representing a threat to interviewees' understanding of the team identity meaning. We also observed constants in the composition of the team identity, factors unchanged by the success. We make our primary contribution by addressing the role of considerable team performance changes in the meaning of team identity.

引用

页码：332 / 342

页数：11

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