Using 10-(2,5-dihydroxyphenyl)-10-hydrogen-9-oxo-10-phosphine-10-oxide (DOPO-H Q), N,N-diethyl-bis(hydroxyethyl) aminomethylene phosphate diethyl (FRC-6), and (6-oxo- 6H-dibenzo[c,e][1,2]oxphosphine-6-yl) hydroxylmethyl-thiophene (DOPO-SF) as reactive flame retardants, the flame-retardant polyurethane pressure sensitive adhesive (FRPU-PSA) were prepared. The fourier transform infrared (FTIR), thermogravimetric analysis (TG), limiting oxygen index (LOI), vertical combustion (UL 94), 180 degrees peeling, and inclined ball rolling were used to characterize and investigate the properties of FRPU-PSA. It was found that the LOI of PU/50mol%DOPO-HQ, PU/50mol%FRC-6, and PU/20wt%DOPO-SF were 30.7%, 29.3%, and 25.0%, respectively, the peel strength of PU/50mol%DOPO-HQ and PU/50mol%FRC-6 were 3.88N/25 mm and 3.42N/25 mm, respectively. FRPU-PSA not only had good bond strength, but also had good flame retardant performance.