Antecedents and Consequences of Self-Disclosure in Subjective Well-Being: A Facebook Case With a Social Support Mediator

The purpose of this paper is to investigate antecedents and consequences of self-disclosure in subjective well-being with social support as a mediator. The study model was validated by an online survey of 244 respondents. Results demonstrate that self-disclosure is significantly dependent on information, social influence, social media use, and enjoyment and it positively influences social support and subjective well-being. In addition, social support mediates the relationship between self-disclosure and subjective well-being. In the context of social networking sites, social interaction (social support) impacts more than solo action (self-disclosure) toward an individual's online social well-being in the Covid-19 situation. Moreover, people who are prepared to share more information on Facebook may develop deeper bonding with their dear ones. This study assessed the proposed model's functionality and reliability in light of Covid-19 pandemic in Bangladesh and our findings have implications for existing ideas of self-disclosure and social support exchange theories that are currently held.