STRATEGIC DEVELOPMENT OF MOTOR TRANSPORT ENTERPRISES' INNOVATIVE PROCESSES IN UKRAINE

This study is aimed at developing a methodological approach to identify and justify the strategy for the development of enterprises` innovative processes, which enables considering alternatives and determining the priorities of adaptation as well as increasing the level of flexibility to changes in the business operating conditions. The study is based on the materials of 21 motor transport companies in Ukraine. The methodological toolkit is based on the proposed polyfactorial 3D model with the implementation of correlation, regression and cluster analysis. The use of the strategy for the innovation process development of the motor transport enterprise with the introduction of focus on the asymmetry of its directions increases efficiency, which becomes equal to the benchmark or close to the maximum efficient value.