A dynamic pricing strategy model for Indian Railways

The Indian Railways has adopted a dynamic pricing mechanism for its premium trains like Shatabdi, Rajdhani, and Duronto. This led to an increase in its revenue but also a fall in passenger traffic. In this paper, we have analyzed the existing dynamic pricing model. A major flaw in the existing system is that the present system is only a fare hike system rather than a dynamic pricing system as there is no provision for a decrease in prices when the demand is low. Considering this, we have developed a new model that incorporates both inter-temporal pricing and demand-based pricing to come up with the dynamic fares along with the provision of having a downside in case of low demand. We developed a route selection criteria based on the key parameters identified by us where dynamic pricing would yield good results. The model was then tested on these routes using real-time data to determine the feasibility of the dynamic pricing system.