PROJECT MANAGEMENT AS A VALUE CREATOR AGENT OF INNOVATION AND BUSINESS ECOSYSTEMS: AN INTEGRATIVE MODEL PROPOSAL

This study introduces a structural model that examines the intricate correlation between innovation and business ecosystems, with a special emphasis on the role of project management as a pivotal integration factor. Furthermore, we propose an exploration of how this model aligns with the life cycle of products, services, or outcomes. In this research, we employ a hybrid methodology that seamlessly combines content and network analysis, bibliometrics, and statistical techniques to provide theoretical underpinnings for our correlation model. Our investigation reveals a robust correlation between the nature of a given ecosystem and the interconnections that companies within it establish. Furthermore, we demonstrate that the overall health and vitality of an ecosystem are closely linked to its specific type. We acknowledge that certain limitations within this study stem from the methodological choices made by our research team. This research underscores several practical advantages, including the potential for value creation through the development of novel products and services, as well as the enhancement of existing projects, all while minimizing waste and optimizing profitability. However, it should be noted that one limitation of our study is the absence of real-world application of the framework to validate our theoretical-conceptual construct. The concept of Innovation Ecosystems continues to garner significant attention among practitioners, academics, and businesses alike, offering a promising avenue for the rapid and flexible development of innovative solutions within existing markets.