Antecedents of Cloud Gaming Acceptance among Gen Z: Achieving Sustainability in the Digital Gaming Industry

The rapid increase in mobile phone usage among Gen Z online gamers has become more prevalent due to the pandemic. However, the limited processing power of mobile devices has prompted the need for alternative solutions, such as cloud gaming. As an alternative, cloud gaming could be used to lessen the expenses and have the processing power of a high-end computer. Cloud gaming allows users to stream games on various devices, including low-end devices such as smartphones and older computers. This extends the lifecycle of hardware by enabling users to access the latest games without the need for constant hardware upgrades. As a result, e-waste generation decreases, reducing the environmental impact associated with the production and disposal of gaming hardware. This study aimed to determine the acceptance of Gen Z towards cloud gaming as a potential solution in achieving sustainability in the digital gaming industry. The extended technology acceptance model (TAM) was utilized to explore the potential for cloud gaming adoption in the Philippines and the attitudes of Gen Z towards this technology. It was found out that for the average Filipino user, attitude plays the highest significant role in cloud gaming adoption. On the other hand, perceived enjoyment and perceived ease of use were found to have a significant influence on attitude, which in turn, affects the behavioral intention to use cloud gaming among Gen Z. Thus, cloud gaming presents a promising avenue for sustainability in the gaming industry, combining energy efficiency, resource optimization, reduced e-waste, and improved accessibility.