WORD FORMATION IN AMERICAN ENGLISH POLITICAL ADVERTISING

被引：0

作者：

Vukolova, Kateryna ^{[1
]}

Zirka, Vira ^{[2
]}

Styrnik, Nataliia ^{[3
]}

Khabarova, Nataliia ^{[4
]}

Abramova, Olena ^{[5
]}

机构：

[1] Bila Tserkva Natl Agr Univ, 8-1 Soborna Sq, UA-09117 Bila Tserkva, Ukraine

[2] Natl Acad Sci Ukraine, Res & Educ Ctr Foreign Languages, 2A Simferopolska Str, UA-49000 Dnipro, Ukraine

[3] Univ Hradec Kralove, Rokitanskeho 62-26, Hradec Kralove 50003, Czech Republic

[4] Oles Honchar Dnipro Natl Univ, 72 Gagarina Ave, UA-49000 Dnipro, Ukraine

[5] Ukrainian State Univ Sci & Technol, 2 Lazaryana Str, UA-49010 Dnipro, Ukraine

来源：

AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH | 2023年 / 13卷 / 01期

关键词：

dialogue; election; political advertising; political marketing; word formation; American English; DIALECT; OBAMA;

D O I：

暂无

中图分类号：

O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];

学科分类号：

07 ; 0710 ; 09 ;

摘要：

Currently, election political advertising, which is one of the most important areas of the advertising industry, performs persuasive and suggestive functions. Particular attention is paid to the political slogan, the effectiveness of which is enhanced by the use of figures of speech that facilitate the perception of the information embedded in them. Speaking about the forms of political communication, one should pay special attention to political advertising as such an aspect of it, which especially actively uses all the possibilities of the language. The task of the study was to clarify the linguistic features of the texts of English-language political advertising.

引用

页码：92 / 98

页数：7

共 22 条

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