Sales team value co-creation in turbulent markets: the role of team learning and agility

被引:6
作者
Inyang, Eddie [1 ]
Itani, Omar S. [2 ]
Alnakhli, Hayam [3 ]
White, Juliana [4 ]
机构
[1] Coll New Jersey, Ewing, NJ USA
[2] Univ Texas Rio Grande Valley, Edinburg, TX USA
[3] Cent Michigan Univ, Mt Pleasant, MI USA
[4] Southeastern Louisiana Univ, Hammond, LA USA
关键词
SERVICE-DOMINANT LOGIC; CUSTOMER SATISFACTION; PERFORMANCE; FORCE; ORIENTATION; PERCEPTIONS; EVOLUTION; VARIABLES; PRODUCT; IMPACT;
D O I
10.1080/10696679.2023.2258266
中图分类号
F [经济];
学科分类号
02 ;
摘要
Value co-creation has emerged as a way for organizations to gain a competitive advantage and differentiate themselves from the competition. In the literature, a positive link has been found between value co-creation and firm performance. However, the impact of sales team value co-creation on performance has been largely unexplored. This study explores drivers of value co-creation by sales teams and its performance outcomes, with market turbulence as a contingency factor. Using a sample of 201 salespeople in 24 sales teams, the results indicate that when sales teams co-create value with customers, they can increase their sales performance. This effect is magnified when sales teams are working with customers operating in turbulent environments.
引用
收藏
页码:599 / 613
页数:15
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