A Study on The Selection Motives and Challenges Faced by Consumers Concerning Green Packaged Products

Sustainable growth is a global agenda that addresses environmental problems, climate change, resource efficiency, and the use of natural materials. As consumers play a crucial role in the success of any business or organization, it is essential to understand their preferences, buying reasons, and challenges related to sustainable products and green packaging. The study highlights the significance of green product packaging and the need to understand consumer behavior toward it. The study used convenience sampling methods for primary data collection and analyzed the responses of 232 participants using SPSS software. The chi-square values, phi, and Cramer's V were explored to test the relationship. The result has been interpreted as emphasizing the importance of green product packaging for sustainable development and a green environment. Finally, the consumers' buying behaviors have been understood from different perspectives towards a sustainable environment with particular reference to green product packaging.