Does partisan media make a pawn of mistrust? Institutional trust and preventive COVID-19 health behaviors in a polarized pandemic

In a rapidly developing crisis such as the COVID-19 pandemic, people are often faced with contradictory or changing information and must determine what sources to trust. Across five time points (N = 5902) we examine how trust in various sources predicts COVID-19 health behaviors. Trust in experts and national news predicted more engagement with most health behaviors from April 2020 to March 2022 and trust in Fox news, which often positioned itself as counter to the mainstream on COVID-19, predicted less engagement. However, we also examined a particular public health behavior (masking) before and after the CDC announcement recommending masks on 3 April 2020 (which reversed earlier expert advice discouraging masks for the general public). Prior to the announcement, trust in experts predicted less mask-wearing while trust in Fox News predicted more. These relationships disappeared in the next 4 days following the announcement and reversed in the 2 years that follow, and emerged for vaccination in the later time points. We also examine how the media trusted by Democrats and Republicans predicts trust in experts and in turn health behaviors. Broadly we consider how the increasingly fragmented epistemic environment has implications for polarization on matters of public health.