NEUROCOMMUNICATION AND SOCIAL NETWORKS

被引：0

作者：

Egido-Piqueras, Marto ^{[1
]}

Barrientos-Baez, Almudena ^{[2
]}

Caldevilla-Dominguez, David ^{[3
]}

机构：

[1] Ctr Ensenanzas CEDEU Madrid, Madrid, Spain

[2] Univ Complutense Madrid, Madrid, Comunidad De Ma, Spain

[3] Univ Complutense Madrid, Fac Ciencias Informac, Madrid, Comunidad De Ma, Spain

来源：

ENCONTROS BIBLI-REVISTA ELETRONICA DE BIBLIOTECONOMIA E CIENCIA DA INFORMACAO | 2023年 / 28卷

关键词：

Social Networks; Impact; Communication; Behavior; Neurocommunication;

D O I：

10.5007/1518-2924.2019.e94208

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

Objectives: Analyze the advances of research on Neurocommunication in relation to social networks, in order to identify the impact of online communication on the perception of reality and the behavior of people, and define strategies to minimize the negative effects of its use. Results: Through the literature review, it was found that online communication in social networks can have a significant impact on people's perception of reality and behavior. Neurocommunication studies have shown that online communication activates areas of the brain related to emotion, reward, and decision making. In addition, several Neurocommunication strategies were identified to minimize the negative effects of using social networks, such as the use of positive emotions, limiting exposure to negative news, the use of humor, and personalization of communication. Conclusions: Neurocommunication research has shown that online communication on social media can have a significant impact on people's perception of reality and behavior. The understanding of Neurocommunication strategies can be useful to minimize the effects of social networks and the effectiveness of online communication.

引用

页数：20

共 34 条

[1] Abjaude Samir Antonio Rodrigues, 2020, SMAD, Revista Eletronica Saude Mental Alcool Drog, V16, P1, DOI DOI 10.11606/ISSN.1806-6976.SMAD.2020.0089
[2] Acosta-Silva Adrián, 2021, Rev. iberoam. educ. super, V12, P3, DOI 10.22201/iisue.20072872e.2021.33.854
[3] ALVAREZ J. T., 2007, MEDIAC SOC, V1, P355
[4] BANOS M., 2022, ICONO 14 REV CIENTIF, V20, P1
[5] Baron Pulido M, 2021, RIPIE, V1, P123, DOI [10.51660/ripie.v1i1.29, DOI 10.51660/RIPIE.V1I1.29]
[6] BARRIENTOS-BAEZ A., 2021, 13 CONGRESO INT LATI
[7] Fake News and Post-Truth: Relationship with Social Networks and Reliability of Content
Barrientos-Baez, Almudena
Caldevilla-Dominguez, David
Yezers'ka, Lyudmyla
[J]. FONSECA-JOURNAL OF COMMUNICATION, 2022, (24): : 149 - 162
[8] Blanco -Alfonso I., 2019, History and Social Communication, V24, P449, DOI [105209/hics.66290, DOI 10.5209/HICS.66290]
[9] Chavez-Santana L., 2021, REV CIENC SOC-VENEZ, V3, P120, DOI [10.31876/rcs.v27i3.36760, DOI 10.31876/RCS.V27I3.36760]
[10] The use of social networks as marketing tools and its impact on online shopping among university students in the Chinese city of Nanjing, 2020
Chen, Tian
[J]. REVISTA LATINA DE COMUNICACION SOCIAL, 2022, 80 : 389 - 401

← 1 2 3 4 →