Assessing the Adoption of M-commerce in SMEs in the Service Industry of Malaysia

被引：1
|
作者：
Yahaya, Syazwani [1 ]
Ahmad, Noraini [1 ]
Tan, Athirah Mohd [1 ]
Kamal, Mohammad Arif [2 ]
机构：
[1] Asia Pacific Univ Technol & Innovat, Sch Business, Kuala Lumpur, Malaysia
[2] Aligarh Muslim Univ, Architecture Sect, Aligarh, India
来源：
ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL | 2023年 / 8卷 / 26期
关键词：
Performance Expectancy; Government Support; M-commerce Adoption; SMEs; MEDIUM ENTERPRISES; TECHNOLOGY; BENEFITS;
D O I：
10.21834/e-bpj.v8i26.5142
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
The purpose of this paper is to examine the relationship between performance expectancy, and government support for m-commerce adoption among Small & Medium Enterprises (SMEs) in the service industry. The study was quantitative, and a self-administered questionnaire was used to collect primary data from 396 SMEs in Kuala Lumpur and Selangor, Malaysia. The data was analyzed using PLS-SEM, and findings discovered that the proposed model explained 58.4% of the variance in the dependent variable which is considered at a strong level. The findings show that there is a positive significant relationship between performance expectancy, and government support for m-commerce adoption.
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页码：21 / 27
页数：7
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