Research on pricing models for technology-trading platforms with different business models: A two-stage dynamic game model

Using the differences in user attribution and profitability among different business models employed by technology-trading platforms, a two-stage dynamic game pricing model was constructed considering three pricing strategies. The research found that (1) in the information-intermediary business model, technology-trading platforms should adopt a two-stage pricing model that first emphasizes transaction fees followed by mixed system charges. (2) In the one-stop service business model, technology-trading platforms can achieve higher returns by comprehensively using big data analysis to tailor mixed fees. (3) The traditional information-intermediary platform can adopt a pricing model with mixed system charges to transition to a one-stop service platform.