Generative Artificial Intelligence in Marketing

被引：5
作者：
Kshetri, Nir [1 ]
机构：
[1] Univ North Carolina Greensboro, Bryan Sch Business & Econ, Greensboro, NC 27412 USA
来源：
IT PROFESSIONAL | 2023年 / 25卷 / 05期
关键词：
Costs; Automation; Scalability; Companies; Chatbots; Artificial intelligence; Task analysis; PERSONALIZATION;
D O I：
10.1109/MITP.2023.3314325
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Generative artificial intelligence tools have found a wide range of uses in marketing. This article delves into how these tools are transforming three key areas of marketing: personalization, insight generation, and content creation.
引用
收藏
页码：71 / 75
页数：5
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