Has Covid-19 permanently changed online purchasing behavior?

被引：13

作者：

Inoue, Hiroyasu ^{[1
,2
,3
]}

Todo, Yasuyuki ^{[4
,5
]}

机构：

[1] Univ Hyogo, Grad Sch Informat Sci, Kobe 6500047, Japan

[2] Japan Sci & Technol Agcy, Saitama 3320012, Japan

[3] RIKEN Ctr Computat Sci, Wako, Saitama 3510198, Japan

[4] Waseda Univ, Grad Sch Econ, Tokyo 1698050, Japan

[5] Res Inst Econ Trade & Ind, Tokyo 1000013, Japan

来源：

EPJ DATA SCIENCE | 2023年 / 12卷 / 01期

基金：

日本学术振兴会; 日本科学技术振兴机构;

关键词：

Consumer behavior; Online purchasing; Online shopping; Covid-19; State of emergency; Stay at home; BtoC; IMPACT;

D O I：

10.1140/epjds/s13688-022-00375-1

中图分类号：

O1 [数学];

学科分类号：

0701 ; 070101 ;

摘要：

This study examines how the COVID-19 pandemic has affected online purchasing behavior using data from a major online shopping platform in Japan. We focus on the effect of two measures of the pandemic, i.e., the number of positive COVID-19 cases and state declarations of emergency to mitigate the pandemic. We find that both measures promoted online purchases at the beginning of the pandemic, but in later periods, their effect faded. In addition, online purchases returned to normal after states of emergency ended, and the overall time trend in online purchases excluding the effects of the two measures was stable during the first two years of the pandemic. These results suggest that the effect of the pandemic on online purchasing behavior is temporary and will not persist after the pandemic.

引用

页数：21

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