Leveraging the Social World: A Recipe for Moving the Study of Children and Food Forward

被引：2

作者：

Echelbarger, Margaret ^{[1
]}

Maimaran, Michal ^{[2
]}

机构：

[1] SUNY Stony Brook, Coll Business, Stony Brook, NY 11794 USA

[2] Northwestern Univ, Kellogg Sch Management, Evanston, IL 60208 USA

来源：

JOURNAL OF THE ASSOCIATION FOR CONSUMER RESEARCH | 2024年 / 9卷 / 02期

关键词：

CHILDHOOD OBESITY; CONSUMPTION; PERSPECTIVES; PREFERENCES; CARTOONS; EXPOSURE; IMPACT; KIDS; EAT;

D O I：

10.1086/728647

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Marketing scholars have long been interested in understanding and promoting healthier eating among children. In this article, we identify key themes reflected in marketing research exploring children, food, and healthy eating, focusing on papers published in the field's leading journals over the past 30 years. We then discuss new opportunities to move the field forward by leveraging children's sociality in both in-person and online spaces. We end by proposing a research agenda that is responsive to children's changing social environments.

引用

页码：155 / 166

页数：12

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