Factors influencing customer loyalty & patronage in Online Food Delivery Services (OFDS)

Due to busy lifestyles and preoccupied schedules, especially in developing nations like India, online food delivery service (OFDS) has become increasingly used. This study used the expanded theory of planned behaviour (TPB) approach to identify characteristics that affect patronage and loyalty in OFDS in India. 65 questions were asked of a total of 133 participants who volunteered their time. It's interesting that this study discovered that usability aspects, such service quality and website, had a big impact on consumer loyalty and patronage in OFDS. Theoretically, academics, IT professionals, and OFDS investors might all benefit from this study's robust foundation. Last but not least, the analysis be able to have being employed and expanded just before discover more about the issues influencing consumer loyalty and spending on Online Food Delivery Service in different territories.