Do perceived threats to psychological distance influence tourists' reactance and online Airbnb booking intentions during COVID-19?

被引:6
作者
Akhtar, Naeem [1 ]
Siddiqi, Umar Iqbal [2 ]
Islam, Tahir [3 ,4 ]
机构
[1] Univ Engn & Technol, Inst Business & Management, Lahore, Pakistan
[2] Univ Okara, Dept Management Sci, Okara, Pakistan
[3] Leeds Trinity Univ, Leeds, England
[4] Prague Univ Econ & Business, Fac Management, Dept Management, Prague, Czech Republic
关键词
Social distance; Spatial distance; Temporal distance; Psychological reactance; Media intrusiveness; Airbnb; AD INTRUSIVENESS; DETERMINANTS; ANTECEDENTS; AVOIDANCE; RESPONSES; FACEBOOK; MATTERS; POWER;
D O I
10.1108/K-03-2023-0508
中图分类号
TP3 [计算技术、计算机技术];
学科分类号
0812 ;
摘要
Purpose The authors proposed a conceptual model by examining the influence of threats to their freedom on tourists' psychological distance including social distance, spatial distance, and temporal distance, which effect psychological reactance and the consequent online Airbnb booking intentions. Furthermore, media intrusiveness as a moderator determines the boundary conditions between perceived threats to their freedom and social distance, spatial distance, and temporal distance.Design/methodology/approachData was gathered from 491 Chinese travelers to provide empirical evidence. The authors performed data analysis in Amos 26.0 using structural equation modeling (SEM) and Hayes (2013) PROCESS macro.FindingsThe findings positively reinforced all the structural relationships of the study. Notably, media intrusiveness significantly moderates the association between perceived threats to their freedom and psychological distance (i.e. social distance, spatial distance, and temporal distance).Research limitations/implicationsThe findings contribute significantly to the field of social psychology, advertising, and consumer behavior derive prolific implications for policymakers and sharing economy platforms. Lastly, by identifying limitations, this research opens doors for future scholars.Originality/valueGovernments' acute precautionary measures in response to the COVID-19 outbreak have confined individual freedom across the globe. This study illuminates how tourists conceive these preventative measures as perceived threats to their freedom, and subsequently engage psychological reactance.
引用
收藏
页码:4172 / 4194
页数:23
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