Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

被引：241

作者：

Koohang, Alex ^{[1
]}

Nord, Jeretta Horn ^{[2
]}

Ooi, Keng-Boon ^{[3
,4
]}

Tan, Garry Wei-Han ^{[3
,4
,5
]}

Al-Emran, Mostafa ^{[6
,7
]}

Aw, Eugene Cheng-Xi

Baabdullah, Abdullah Mohammed ^{[8
]}

Buhalis, Dimitrios ^{[9
]}

Cham, Tat-Huei ^{[10
]}

Dennis, Charles ^{[11
]}

Dutot, Vincent ^{[12
]}

Dwivedi, Yogesh K. ^{[13
,14
]}

Hughes, Laurie ^{[13
]}

Mogaji, Emmanuel ^{[15
]}

Pandey, Neeraj ^{[16
]}

Phau, Ian ^{[17
]}

Raman, Ramakrishnan ^{[14
]}

Sharma, Anshuman ^{[18
]}

Sigala, Marianna ^{[19
,20
]}

Ueno, Akiko

Wong, Lai-Wan ^{[21
]}

机构：

[1] Middle Georgia State Univ, Sch Comp, Macon, GA USA

[2] Oklahoma State Univ, Dept Management Sci & Informat Syst, Stillwater, OK USA

[3] UCSI Univ, UCSI Grad Business Sch, Kuala Lumpur, Malaysia

[4] Nanchang Inst Technol, Sch Finance & Econ, Nanchang, Peoples R China

[5] Yunnan Normal Univ, Esch Econ & Management, Kunming, Peoples R China

[6] British Univ Dubai, Fac Engn & IT, Dubai, U Arab Emirates

[7] Dijlah Univ Coll, Dept Comp Tech Engn, Baghdad, Iraq

[8] King Abdulaziz Univ, Fac Econ & Adm, Dept Management Informat Syst, Jeddah, Saudi Arabia

[9] Bournemouth Univ, Dept Tourism & Hospitality, Poole, England

[10] Tashkent State Univ Econ, Tashkent, Uzbekistan

[11] Middlesex Univ, Business Sch, London, England

[12] Normandie Business Sch, Metis Lab, Clichy, France

[13] Swansea Univ, Sch Management, Digital Futures Sustainable Business & Soc Res Grp, Swansea, Wales

[14] Pune & Symbiosis Int, Symbiosis Inst Business Management, Dept Management, Pune, India

[15] Univ Greenwich, Sch Management & Mkt, London, England

[16] Natl Inst Ind Engn, Mumbai, India

[17] Curtin Univ, Fac Business & Law, Perth, Australia

[18] Ajman Univ, Coll Business Adm, Ajman, U Arab Emirates

[19] Univ Piraeus, Dept Business Adm, Piraeus, Greece

[20] Xiamen Univ Malaysia, Sch Elect & Comp Engn, Sepang, Malaysia

[21] Swinburne Univ Technol Sarawak Campus, Fac Business Design & Arts, Sarawak, Malaysia

来源：

JOURNAL OF COMPUTER INFORMATION SYSTEMS | 2023年 / 63卷 / 03期

关键词：

Metaverse; marketing; tourism; hospitality; manufacturing; operations management; education; the retailing industry; banking services; healthcare; human resource; management; VIRTUAL WORLDS; TYPOLOGY; TOURISM;

D O I：

10.1080/08874417.2023.2165197

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e. augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to allow real-time interactions and experiences in ways that are not possible in the physical world. Companies have begun to notice the impact of the metaverse and how it may help maximize profits. The purpose of this paper is to offer perspectives on several important areas, i.e. marketing, tourism, manufacturing, operations management, education, the retailing industry, banking services, healthcare, and human resource management that are likely to be impacted by the adoption and use of a metaverse. Each includes an overview, opportunities, challenges, and a potential research agenda.

引用

页码：735 / 765

页数：31

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