Redefining E-Commerce Experience: An Exploration of Augmented and Virtual Reality Technologies

被引：5

作者：

Al Khaldy, Mohammad ^{[1
]}

Ishtaiwi, Abdelraouf ^{[2
]}

Al-Qerem, Ahmad ^{[3
]}

Aldweesh, Amjad ^{[4
]}

Alauthman, Mohammad ^{[5
]}

Almomani, Ammar ^{[6
,7
]}

Arya, Varsha ^{[8
,9
,10
]}

机构：

[1] Univ Petra, Dept Business Intelligence & Data Analyt, Amman, Jordan

[2] Univ Petra, Data Sci & Artificial Intelligence, Amman, Jordan

[3] Zarqa Univ, Fac Informat Technol, Dept Comp Sci, Zarqa, Jordan

[4] Shaqra Univ, Coll Comp & IT, Shaqra, Saudi Arabia

[5] Univ Petra, Fac Informat Technol, Dept Informat Secur, Amman, Jordan

[6] Skyline Univ Coll, Sch Comp, Sharjah, U Arab Emirates

[7] Al Balqa Appl Univ, Salt, Jordan

[8] Asia Univ, Dept Business Adm, Taichung, Taiwan

[9] Lebanese Amer Univ, Dept Elect & Comp Engn, Beirut, Lebanon

[10] Univ Petr & Energy Studies UPES, Ctr Interdisciplinary Res, Dehra Dun, Uttarakhand, India

来源：

INTERNATIONAL JOURNAL ON SEMANTIC WEB AND INFORMATION SYSTEMS | 2023年 / 19卷 / 01期

关键词：

Augmented Reality; eCommerce; Immersive Technology; Online Marketplace; Virtual Reality; RETAIL; METAVERSE; FUTURE; FRAMEWORK; IMPACT;

D O I：

10.4018/IJSWIS.334123

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

Integrating virtual reality (VR) and augmented reality (AR) technology into online stores enables more immersive and engaging shopping experiences, which is crucial for businesses to succeed in today's competitive e-commerce market. These technologies offer unique, personalized experiences that consider the preferences and requirements of each customer. This research aims to understand better the most recent developments in AR and VR technology, and how these technologies might be used in e-commerce. Multiple databases were used to conduct a thorough search, and the inclusion criteria focused on using AR and VR in e-commerce. A total of 55 papers were found and categorized based on the research methodologies and issues used. Based on the findings of the research paper, it can be concluded that integrating AR and VR technologies in e-commerce has significant potential to improve various aspects of the online shopping experience.

引用

页码：191 / 214

页数：24

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