ANALYSIS OF THE TOURISM OFFERING OF INTANGIBLE CULTURAL HERITAGE FOR PERUVIAN CENTENNIALS AND MILLENNIALS. AN ALTERNATIVE FOR THE POST-PANDEMIC?

This article evaluates the intangible cultural heritage (rcx) offerings in Southern Peru as a tourist attraction to promote rcx-based tourism as an alternative for the recovery of the tourism sector. The objective is to understand what is being offered and how it is presen-ted, as well as whether what is offered aligns with the interests and preferences of the demand. To this end, the information and images associated with rcx manifestations are analyzed. There is a geographical correspondence between the demand and the offering, highlighting the significance of southern Peru as a "meeting place". Likewise, the design of policies should promote rcx-based tourism in the study areas. There is demand for this heritage, but it is necessary to articulate the attractions and services to generate products capable of attracting it.