From homo sapiens to homo superior? Wearable robotics as the platform for transhumanist marketing

被引：2

作者：

Mende, Martin ^{[1
]}

Noble, Stephanie M. M. ^{[2
]}

Sugar, Thomas ^{[3
]}

机构：

[1] Florida State Univ, Tallahassee, FL 32306 USA

[2] Univ Tennessee, Knoxville, TN 37996 USA

[3] Arizona State Univ, Polytech Sch, Mesa, AZ 85212 USA

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2023年 / 51卷 / 04期

关键词：

Wearables; Robots; Transhumanism; Transhumanist marketing; SERVICE;

D O I：

10.1007/s11747-023-00949-z

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This commentary merges perspectives from robotics engineering with marketing to achieve two goals: First, the commentary briefly illustrates how wearable robotics are likely to affect the entire marketing value chain and its connections to customer experiences, and it points to some substantive research implications for marketers. Second, the commentary then broadens its analytical lens and proposes `transhumanist marketing' as a fruitful and overarching conceptual foundation for future research related to wearable robotics.

引用

页码：757 / 766

页数：10