Exploring the Factors Influencing Tourists' Outbound Travel Intentions in the Post-COVID-19 Era

被引：3
作者：
Pai, Chen Kuo [1 ]
Guo, Ce [1 ]
Chen, Haoran [1 ,2 ]
机构：
[1] Macau Univ Sci & Technol, Fac Hospitality & Tourism Management, Taipa, Macau, Peoples R China
[2] Macau Univ Sci & Technol, Fac Hospitality & Tourism Management, Ave Wai Long, Taipa, Macau, Peoples R China
来源：
JOURNAL OF CHINA TOURISM RESEARCH | 2025年 / 21卷 / 01期
关键词：
Post-COVID-19; era; Perceived effectiveness of COVID-19 protective measures; COVID-19 image of destination; familiarity with destination; risk perception; protection motivation theory; PROTECTION MOTIVATION THEORY; RISK PERCEPTION; PLANNED BEHAVIOR; SELF-EFFICACY; PERCEIVED EFFECTIVENESS; DESTINATION IMAGE; DECISION-MAKING; EXTENDED THEORY; FEAR APPEALS; ATTITUDE;
D O I：
10.1080/19388160.2024.2314222
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
COVID-19 had a significant impact on China's outbound tourism market. However, with the increasing availability of vaccinations and the lifting of travel restrictions, there is expected to be a recovery in this market. The protection motivation theory (PMT) was used in this study to explore Chinese tourists' travel outbound intention in the post-COVID-19 era. Tourists in Zhuhai were surveyed, with 433 valid questionnaires returned. SPSS 26 and SmartPLS 3.0 were used for data analysis, which revealed the factors influencing tourists' travel outbound intention. In addition, study found that tourists' familiarity with the destination can significantly mediate tourists' perceived effectiveness of COVID-19 protective measures and their travel outbound intention. This study fills the gaps in existing China's outbound tourism research. In practical terms, this study provides relevant practical suggestions for China's outbound tourism market in the post-COVID-19.
引用
收藏
页码：133 / 155
页数：23
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