Expert Media Content in the Media and Educational Practices

Expert media content in conditions of instability is becoming more in demand. An important factor stimulating the active interaction of journalists and experts was a significant decrease in the level of public confidence in the media on the background of information overload. The relevance of this article is due to the widespread practice of the media to attract experts, and its research task is to describe the options for obtaining and using expert media content and based on the criterion of its use to propose a typology of modern media projects. Expert media content is socially significant content in demand by target audience of a media resource, having an educational orientation, received by the media from specialists. The need for socio-political media to receive expert comments in the shortest possible time while maintaining high quality content actualizes the use of specialized digital platforms. Mass media are characterized by the difference in the place of expert content related to their specifics. Information -centric media use expert commentary as an addition to journalistic content to reflect the current socio-political agenda. The expert-centric ones build the entire media project on expert content - these are educational projects, resources of useful tips, media of professional communities.