Engaging with experiences: the senses as lenses in business history

被引：1
作者：
Hisano, Ai [1 ]
Kube, Sven [2 ]
机构：
[1] Univ Tokyo, Grad Sch Interdisciplinary Informat Studies, Tokyo, Japan
[2] Florida Int Univ, Dept Hist, Miami, FL USA
来源：
MANAGEMENT & ORGANIZATIONAL HISTORY | 2023年 / 18卷 / 01期
关键词：
Senses; taste; sound; food; music; business history;
D O I：
10.1080/17449359.2023.2176885
中图分类号：
K [历史、地理];
学科分类号：
06 ;
摘要：
The senses have become an important part of business strategies and corporate activities, ranging from product design and marketing to customer relations. Reflecting on a growing interest in the senses among scholars and business practitioners, this essay provides a brief characterization of recent literature, proposes areas for future research, and discusses opportunities as well as challenges that arise from interpreting the senses in business history.
引用
收藏
页码：62 / 68
页数：7
相关论文
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