Virtual agents in the public service: examining citizens' value-in-use

被引:28
作者
Scutella, Maryanne [1 ]
Plewa, Carolin [1 ]
Reaiche, Carmen [2 ]
机构
[1] Univ Adelaide, Adelaide Business Sch, Adelaide, SA, Australia
[2] James Cook Univ, Coll Business Law & Governance, Townsville, Qld, Australia
关键词
virtual agent; value-in-use; value co-creation; e-government; VALUE CO-CREATION; ARTIFICIAL-INTELLIGENCE; VALUE COCREATION; DOMINANT LOGIC; HEALTH-CARE; GOVERNMENT; COPRODUCTION; TECHNOLOGY; REVOLUTION; ROLES;
D O I
10.1080/14719037.2022.2044504
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
The importance of today's public sector delivering citizen-centric services enabled by technology is well recognized. To deliver such services, the public sector is turning to artificial intelligence, and in particular virtual agents (VA). This research examines how citizens gain value from interacting with VAs in a public sector setting. Through empirical research, utilizing transcripts from citizens' interactions with a VA, four dimensions of value-in-use were identified. This adds to the theoretical body of knowledge on value co-creation in public service settings and provides practical insights into how citizens use VAs and possible avenues for future investment and improvements.
引用
收藏
页码:73 / 88
页数:16
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