The effect of information adoption via social media on sustainable consumption intentions: The moderating influence of gender

被引：6

作者：

Horrich, Aws ^{[1
]}

Ertz, Myriam ^{[2
]}

Bekir, Insaf ^{[3
]}

机构：

[1] Univ Sousse, Sousse, Tunisia

[2] Univ Quebec Chicoutimi, Dept Econ & Adm Sci, Lab Res New Forms Consumpt LaboNFC, Saguenay, PQ, Canada

[3] Univ Sousse, IHEC Sousse, Res Lab Econ Management & Quantitat Finance, Sousse, Tunisia

来源：

CURRENT PSYCHOLOGY | 2024年 / 43卷 / 18期

关键词：

Social media; Platforms; Information adoption; Gender; Sustainable consumption; Intentions; WORD-OF-MOUTH; CONSUMERS PURCHASE INTENTIONS; SOURCE CREDIBILITY; EWOM; ATTITUDE; CHINESE; IMPACT; MODEL; COMMUNICATION; ACCEPTANCE;

D O I：

10.1007/s12144-023-05526-9

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

This study examines the role of gender in the relationship between sustainability information on social media platforms and sustainable consumption intentions. The study assesses the influence of several information-related characteristics, such as usefulness, credibility, and quality, on the behavior of social media users in general and on purchase intention in particular. Information quality, usefulness, and source credibility have favorable correlations, according to data from an online survey of 285 customers. In the relationship between information acceptance and sustainable purchasing behavior, gender proved to be an essential moderator. The results give us a better understanding of the factors driving sustainable consumption intentions in the digital age.

引用

页码：16349 / 16362

页数：14

共 76 条

[61] THE INFLUENCE OF SOCIAL MEDIA COMMUNICATION ON CONSUMER'S ATTITUDES AND BEHAVIORAL INTENTIONS CONCERNING BRAND-SPONSORED EVENTS [J].