THE ROLE OF SOCIAL NETWORKS AND MICRO-LEARNING IN THE DIGITALIZATION OF EDUCATION

As social networks have evolved beyond their original purpose, and have proven to be a successful platform even for business and politics, it was only natural for the educational process to find its place in this virtual realm. As early as 2019, Facebook introduced the Social Learning mode, which provided excellent opportunities for publishing and structuring educational content within closed groups, taking the utilization of this social network to a new level in the learning process. It can hardly be disputed that social networks have the potential to offer rich access to a variety of educational resources, but recently, there has been a persistent migration of students from the digital generation to platforms such as Instagram, TikTok, Pinterest, where digital content in the form of small portions of visual and video information circulates. This trend leads to the need for a fresh interpretation of the concept of micro-learning and micro-content in the context of social networks, as well as the need to explore learners' attitudes towards such type of learning.